From California to Nova Scotia, Florida to Oregan, Prudential Value Range Marketing SM has changed the way real estate is being marketed and sold throughout North America. Instead of the traditional manner in which properties are listed and marketed at one price, Prudential Value Range Marketing (PVRM SM) properties are marketed within a specified range. After over two years of North American market success, the results are in and they are astounding. PVRM SM has proven to dramatically reduce the average number of days it takes to sell properties.
"Our house was on the market nearly a year . . . after converting it to PVRM SM, it sold in two weeks."
Properties marketed using PVRM SM may sell up to five times faster and, in some cases, for more money than the seller expected. PVRM SM introduces properties to more buyers than a traditional fixed-price listing, and creates a comfortable atmosphere for negotiations to begin much sooner in the sales process.
Over 76% of consumers surveyed rated their PVRM SM experience as "excellent" or "good." The reasons? A quicker sale, getting the home sold, and receiving the desired price.
"What I liked most is that PVRM SM seemed to make buyers more willing to step forward and actually make an offer on the property."
Prudential Real Estate has taken the lead in the real estate industry with this marketing innovation. Many Prudentail Real Estate sales professionals have been trained and certified in this exclusive marketing process, affording the savvy property owner a dynamic way to expose the property to buyers.
PVRM SM marketed properties beat many local averages for days on the market, hands down. Isn't it time you considered PVRM SM?
PVRM SM offers you the opportunity to use a proven method to reduce the days your property is on the market and in many cases helps attain a sale price that is equal to or higher than expected.
How do I know which range to select?
Your PVRM SM certified Prudential Real Estate sales professional is able to assist you in determining the approximate value of your property, based on what similar properties in your area have sold for recently. The ideal value range will have a top value that most closely matches what your property would be listed for if it were a traditional fixed-price listing. The low end of the range ensures that more buyers will be attracted to your property.
"Won't buyers just make an offer at the lowest price in the range?"
Buyers typically have their "wish price" in mind whenever they make an offer on a property, regardless of how the property is being marketed. Most astute buyers are keenly aware of the approximate market value of the property prior to submitting an offer and understand that their initial offer very often is the beginning of the negotiation process.
By marketing a property for sale in a value range, the seller is announcing to buyers that negotiations may begin at any price within the advertised range. Properties marketed at one fixed-price often elude many qualified buyers, especially if a property is overpriced for the market PVRM SM broadens the available choices of properties for buyers to choose from by advertising that a seller is willing to consider offers within the prescribed range. PVRM SM helps facilitate the negotiation process by allowing buyers to make an offer without the risk of offending the seller.
"Why would a seller who lists their property at the top value of the range look at a low offer at the opposite end of the range?"
Sellers who market their property using PVRM SM understand that buyers have a "wish" price at which they would like to purchase a property. By marketing a property through PVRM SM the seller is agreeing to consider all offers within the prescribed range, understanding that without an offer, there are no negotiations! Without PVRM SM some buyers never get the opportunity to begin a negotiation.
"PVRM SM seems to benefit the seller. How does it benefit a buyer?"
Most buyers know how much they can and want to spend when looking for property and typically search for property within a "range of affordability." Properties marketed using PVRM SM will show up in many more "range of affordability" searches, dramatically broadening the number of available properties for a buyer to consider.